Happy Halloween! YPulse has already shared research to prepare your brand for this spooky holiday, from what Gen Z and Millennials plan to spend and how they celebrate to our list of the three big social media trends they fueled as the holiday approached. We rounded up trending costumes, and divulged in how they use social media to keep up with the best décor (looking at you Lewis from Target). With all of that Halloween info covered, we’re honoring the holiday by looking at what brands should actually be scared of: how teens’ habits wildly stand out from other young...