YPulse’s recent Media Consumption report shows over three in five European teenagers say they’ve watched a TV show in the last week, only -6pts less than the number who say they’ve watched social media video. TV shows are significant in the cultural moments young Europeans experience, so brands should always keep an eye on the top TV shows they’re watching, as well as which platforms these shows are released. As a part of our WE TV and Entertainment survey, YPulse asked 13-39-year-olds what their favorite TV shows that are currently airing are, as an open-ended question. We deliberately kept the question...
10/18/23
TV and Entertainment Report
This year’s TV and Entertainment report evaluates trends in young consumers’ viewing preferen...
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