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Will Gen Z and Millennials Sign Up for Ad-Supported Streaming?

YPulse data shows how many young consumers would rather pay to avoid ads, and who’d watch them to save money…

Written and Edited by the YPulse Editorial Team

Oct 23 2023
North America

KEY TAKEAWAYS

The majority of young people are interested in, or are already, watching streaming services with ads for a lower subscription cost
Most, if not all, streaming services now offer an ad-supported tier, and in turn are raising the prices of their ad-free options
Parents are the most likely to be interested in paying less for streaming with ads

Despite the fact that they’ve continuously raised their monthly subscription price over the past several years, Netflix remains the top service Gen Z and Millennials use to watch content weekly. And though its content is certainly what makes it their favorite, the lack of ads doesn’t hurt either. In fact, YPulse research shows the majority of young consumers agree that they use streaming services to avoid ads (and more than seven in 10 still say streaming services are worth the money). However, Netflix and many others have begun offering lower priced tiers that include advertisements at the same time they...