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Will Gen Z and Millennials Sign Up for Ad-Supported Streaming?

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YPulse data shows how many young consumers would rather pay to avoid ads, and who’d watch them to save money… 

TL;DR

  • The majority of young people are interested in, or are already, watching streaming services with ads for a lower subscription cost
  • Most, if not all, streaming services now offer an ad-supported tier, and in turn are raising the prices of their ad-free options
  • Parents are the most likely to be interested in paying less for streaming with ads
Despite the fact that they’ve continuously raised their monthly subscription price over the past several years, Netflix remains the top service Gen Z and Millennials use to watch content weekly. And though its content is certainly what makes it their favorite, the lack of ads doesn’t hurt either. In fact, YPulse research shows the majority...

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