YPulse’s Where is the Metaverse? Trend Report shows that 90% of European Gen Z and Millennials have already engaged in at least one activity in the metaverse, and 45% say they’ve spent time in the metaverse. In other words, the metaverse is far from being a dead concept, despite the fact that AI (ChatGPT, especially) took the spotlight this year. But what exactly are young Europeans doing in the metaverse, and what will they do in virtual worlds in the future? We asked 13-39-year-old consumers in Western Europe what they’ve done in the metaverse, among a given list of suggestions such as “attend a concert in a virtual world,” or “play a video game using a virtual reality headset.” Here are their top answers: The top activity young Europeans have done in the metaverse is create an avatar Creating and designing virtual avatars is a popular activity among young Europeans, and the majority have already participated. This is especially true for the younger gen, with two-thirds of Gen Z...
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