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What Are Young Europeans Doing in The Metaverse?

These two charts tell you what young consumers in Western Europe are doing in the metaverse, and what activities they plan to do in the future…

Written and Edited by the YPulse Editorial Team

Oct 19 2023
Western Europe

KEY TAKEAWAYS

Almost all European Gen Z and Millennials have already engaged in an activity in the metaverse
The top things these gens have done in virtual worlds is create an avatar
Young Europeans plan to hang out with their friends in the metaverse, and are also keen to shop for phygital products and food in the future

YPulse’s Where is the Metaverse? Trend Report shows that 90% of European Gen Z and Millennials have already engaged in at least one activity in the metaverse, and 45% say they’ve spent time in the metaverse. In other words, the metaverse is far from being a dead concept, despite the fact that AI (ChatGPT, especially) took the spotlight this year. But what exactly are young Europeans doing in the metaverse, and what will they do in virtual worlds in the future? We asked 13-39-year-old consumers in Western Europe what they’ve done in the metaverse, among a given list of suggestions...