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Western Europe

What Are Young Europeans Doing in The Metaverse?

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These two charts tell you what young consumers in Western Europe are doing in the metaverse, and what activities they plan to do in the future…

TL;DR

  • Almost all European Gen Z and Millennials have already engaged in an activity in the metaverse
  • The top things these gens have done in virtual worlds is create an avatar
  • Young Europeans plan to hang out with their friends in the metaverse, and are also keen to shop for phygital products and food in the future
YPulse’s Where is the Metaverse? Trend Report shows that 90% of European Gen Z and Millennials have already engaged in at least one activity in the metaverse, and 45% say they’ve spent time in the metaverse. In other words, the metaverse is far from being a dead concept, despite the fact that AI (ChatGPT, especially)...

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