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YouTube is a Gen Z Staple, But How Do Shorts Measure Up?

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Our data tracks how many young people use YouTube and shows the platform is still a top space for brands to interact with Gen Z…

TL;DR

  • Gen Z is using YouTube the most overall—but young men are using it far more than others
  • Compared to TikTok and Instagram Reels, YouTube Shorts isn’t yet young people’s go-to for short-form video content
  • But that doesn’t mean brands should rule it out, because over a quarter of teens are using it
For years, YouTube has been a staple in Gen Z’s life—in fact, the majority have never known a time without the video platform available to them. So, while Gen Z’s favorite social platform is TikTok right now, YouTube is still competing for most used and is not going anywhere. And even with so much beloved...

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