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Why Are Young Brits So Stressed Out?

Gen Z and Millennials in the U.K. are more overwhelmed than their European peers, and there’s several reasons why…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • YPulse data shows three-quarters of British Gen Z and Millennials often feel overwhelmed
  • The cost-of-living crisis is impacting their finances and making them stressed out
  • British students and young parents specifically are feeling the weight of the struggling economy in the U.K. right now
Gen Z and Millennials in Western Europe are activists for more open conversations about mental health—driven by the fact that many are struggling with their own. In YPulse’s recent WE Health and Fitness Report, we asked young consumers in the U.K., France, Germany, Spain, and Italy if they often feel overwhelmed. While across the board, the answer is most likely yes, it does show more British Gen Z and Millennials frequently feeling overwhelmed than their European peers. Our data shows that there’re several explanations for this trend: the cost-of-living crisis, the university challenges, and high childcare costs are all driving...

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