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Western Europe

Amazon is European Gen Z’s Top Choice to Buy Christmas Gifts

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We asked European Gen Z which stores they plan on buying gifts for the holiday season, and the vast majority choose Amazon…

TL;DR

  • Four in five European Gen Z plan to shop for Christmas this year
  • Amazon is their top choice for buying Christmas gifts, with over three-quarters saying they plan shop it
  • Four fast-fashion stores are among the top 10 places European Gen Z want to buy gifts for Christmas—showing their affinity for this kind of brand
Christmas and the winter shopping season are starting to make an appearance in stores and online, meaning it’s time for brands to figure our their Gen Z strategy for the season. Because despite the cost-of-living crisis hitting young consumers in the region, YPulse data from our Western Europe Christmas Shopping Plans Report shows that four...

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