Christmas and the winter shopping season are starting to make an appearance in stores and online, meaning it’s time for brands to figure our their Gen Z strategy for the season. Because despite the cost-of-living crisis hitting young consumers in the region, YPulse data from our Western Europe Christmas Shopping Plans Report shows that four in five European Gen Z are still planning to shop for the Christmas season this year. But, of course, their budget is still a concern that’s informing where they’ll choose to shop, so brands with both variety and deals are winning them over. YPulse asks...