Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North AmericaWestern Europe

NA vs WE: Instagram is the Top Pick For Gen Z Posting Experiences

PDF

Gen Z in North America and Western Europe both favor Instagram for sharing experiences…

TL;DR

  • While Gen Z largely choose Instagram for posting experiences, European Gen Z are more likely to pick the platform—by a wide margin
  • Gen Z in North America are more likely to use Snapchat and TikTok to post their experiences
  • Brands can connect with consumers in both regions with experiences made to fit in their personal feed
Taking part in experiences like escape rooms, movies, sporting events, and parties, is only half the fun for Gen Z—posting what they’re doing on social media is equally important (if not more). Posting experiences is a cultural expression for this gen and also a crucial way to connect with friends. YPulse research from our Experiences...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?