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Will Young Consumers Spend More this Holiday Season?

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YPulse data shows when young consumers plan on holiday shopping and how much they plan on spending compared to last year…

TL;DR

  • Most young consumers plan on starting their holiday shopping season in November or later
  • But brands may want to begin their holiday marketing earlier and appeal to specific niches for window shoppers
  • While most young people plan on spending the same amount as last year, nearly a third plan on spending more
It may be September, but Gen Z and Millennials are getting ready for holiday shopping—and some have already started. This year, young consumers are especially looking forward to shopping deals because compared to 2022, they’re planning on spending more on gifts for loved ones—and themselves. YPulse’s recent Holiday Shopping Plans report shares how and when...

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