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Will Young Consumers Spend More this Holiday Season?

YPulse data shows when young consumers plan on holiday shopping and how much they plan on spending compared to last year…

Written and Edited by the YPulse Editorial Team

Sep 11 2023
North America

KEY TAKEAWAYS

Most young consumers plan on starting their holiday shopping season in November or later
But brands may want to begin their holiday marketing earlier and appeal to specific niches for window shoppers
While most young people plan on spending the same amount as last year, nearly a third plan on spending more

It may be September, but Gen Z and Millennials are getting ready for holiday shopping—and some have already started. This year, young consumers are especially looking forward to shopping deals because compared to 2022, they’re planning on spending more on gifts for loved ones—and themselves. YPulse’s recent Holiday Shopping Plans report shares how and when young consumers plan to holiday shop—and how brands can help inspire them to purchase through gift ideas and deals throughout the whole season. YPulse data shows more than four in five 13-39-year-olds are going to be shopping for the holidays this year. For brands to...