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Western Europe

Why Young Europeans Trust Online Influencers So Much

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Find out which public figures young Europeans put their trust in the most…

TL;DR

  • The majority of young Europeans trust online influencers now, making it the top type of public figure these gens trust the most
  • Fewer European Gen Z and Millennials have trust in the police
  • Young Europeans are increasingly trusting TikTokers, especially Gen Z
There are numerous public figures who impact the lives and purchases of European Gen Z and Millennials, and this list constantly changes as fame becomes more fragmented. This year, YPulse’s data from our recent WE Celebrities and Influencers Report shows that the top category of public figures that young Europeans trust the most are online...

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