There are numerous public figures who impact the lives and purchases of European Gen Z and Millennials, and this list constantly changes as fame becomes more fragmented. This year, YPulse’s data from our recent WE Celebrities and Influencers Report shows that the top category of public figures that young Europeans trust the most are online influencers. It’s important for brands to know specifically the type of public figure young consumers trust the most, which informs in return the types of partnerships they should form to effectively reach this demographic. To determine which of these influencers young consumers trust the most,...