article

10 Reasons Gen Z and Millennials Unfollow a Brand

For brands to keep their Gen Z and Millennial followers on social media, they need to keep it engaging, socially conscious, and relatable…

Written and Edited by the YPulse Editorial Team

Aug 31 2023
North America

KEY TAKEAWAYS

The top reason young consumers unfollow brands is for clogging their timeline with boring posts (but fret not, our data shows how to be engaging)
Young people will unfollow a brand if they learn that brand doesn’t match their values
Being unrelatable, highly-filtered, and robotic are also turn-offs for nearly one in five Gen Z and Millennials

In addition to understanding what Gen Z and Millennial consumers like to see from brands, it’s crucial to know what they don’t like, too—especially what would push them to unfollow a brand on social media. As YPulse just explored in our Attention Economy trend report, having eyes on a brands’ social media is a currency of its own today, so an “unfollow” is among the worst fates. So, in our Social and Mobile Marketing Preferences report, we asked young social media users (which is nearly all young people) exactly what social offenses warrant unfollowing a brand. Only 7% of social...