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What Can Brands Do to Catch Gen Z & Millennials’ Attention?

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With young people’s focus constantly divided online, this is how they say brands can catch their attention through the noise…

TL;DR

  • Having recognizable logos is the top way to catch Gen Z and Millennials’ attention
  • Brands can capture Gen Z attention through collabs with celebs and influencers, and creating meme-able moments
  • Millennials are more likely to say brands can catch their attention by dropping exclusive products / services
YPulse’s Attention Economy trend report explores the questions brands have been asking about where young consumers’ attention is drawn. They’re dividing up their busy schedules between school, work, friends, family, hobbies, and of course, a large number of hours to their online worlds. With their attention constantly being redirected, it’s crucial for brands to understand...

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