YPulse’s Attention Economy trend report explores the questions brands have been asking about where young consumers’ attention is drawn. They’re dividing up their busy schedules between school, work, friends, family, hobbies, and of course, a large number of hours to their online worlds. With their attention constantly being redirected, it’s crucial for brands to understand how to capture their eyes—because attention is a currency of its own on social media. With brands trying just about anything to catch the attention of young consumers, even fleetingly, it’s hard to tell what’s working best. Should they follow viral trends, be the first to find a new influencer, or just stick to their classic campaigns? Here’s the answer, from these consumers themselves: we asked 13-39-year-olds directly what brands can do to catch their attention, from a list of 10 options including branding, events, and competitions. Here are their most popular choices: The top thing brands can do to catch young people’s attention is to have a recognizable logo Gen Z and...
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