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What Can Brands Do to Catch Gen Z & Millennials’ Attention?

With young people’s focus constantly divided online, this is how they say brands can catch their attention through the noise…

Written and Edited by the YPulse Editorial Team

Aug 30 2023
North America

KEY TAKEAWAYS

Having recognizable logos is the top way to catch Gen Z and Millennials’ attention
Brands can capture Gen Z attention through collabs with celebs and influencers, and creating meme-able moments
Millennials are more likely to say brands can catch their attention by dropping exclusive products / services

YPulse’s Attention Economy trend report explores the questions brands have been asking about where young consumers’ attention is drawn. They’re dividing up their busy schedules between school, work, friends, family, hobbies, and of course, a large number of hours to their online worlds. With their attention constantly being redirected, it’s crucial for brands to understand how to capture their eyes—because attention is a currency of its own on social media. With brands trying just about anything to catch the attention of young consumers, even fleetingly, it’s hard to tell what’s working best. Should they follow viral trends, be the...