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Young Men and Women are Discovering New Music Differently

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Amongst Gen Z and Millennials, men and women have different methods of discovering new songs and artists…

TL;DR

  • Gen Z and Millennials find out about new music artists or songs via social media the most—with women more likely to say so
  • Young women are more likely to discover new music from their friends, too
  • Young men are far more likely to be discovering new music from video games
YPulse data has been showing that the number of young consumers who use traditional media for music discovery has declined significantly since 2019—and that includes streaming platforms like Spotify and Pandora. Young people are always trying to discover new music, with nearly two-thirds saying they like being the first one in their friend group to...

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