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Western Europe

3 Examples of AI Marketing in Western Europe

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These three brands have successfully implemented artificial intelligence (AI) into their marketing and advertising…

TL;DR

  • The majority of European Gen Z and Millennials are open to seeing AI-generated marketing from brands
  • A German brand used deepfakes to warn against social media misuse, while a French brand created a deepfake stunt to tackle prejudice in sports
  • More brands are using AI to create faux out-of-homes, like the viral Maybelline campaign in London
In the AI Unpacked Trend Report, YPulse recently dug into the rise of artificial intelligence (AI), and what it means for brands wanting to reach young consumers. Our research shows that less than a quarter of young Europeans do not want to see brands using artificial intelligence in their marketing. In other words, the majority...

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