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3 Examples of AI Marketing in Western Europe

These three brands have successfully implemented artificial intelligence (AI) into their marketing and advertising…

Written and Edited by the YPulse Editorial Team

Aug 22 2023
Western Europe

KEY TAKEAWAYS

The majority of European Gen Z and Millennials are open to seeing AI-generated marketing from brands
A German brand used deepfakes to warn against social media misuse, while a French brand created a deepfake stunt to tackle prejudice in sports
More brands are using AI to create faux out-of-homes, like the viral Maybelline campaign in London

In the AI Unpacked Trend Report, YPulse recently dug into the rise of artificial intelligence (AI), and what it means for brands wanting to reach young consumers. Our research shows that less than a quarter of young Europeans do not want to see brands using artificial intelligence in their marketing. In other words, the majority of them don’t mind brands being creative and using AI to sell their products. Brands have taken notice: more are experimenting with AI software like chatbots and are integrating them into their marketing as well as their advertising to appeal to Gen Z and Millennials....