Despite the fact that they’ve continuously raised their monthly subscription price over the past several years, Netflix remains the top service Gen Z and Millennials use to watch content weekly (though TikTok is catching up). But as their user numbers dropped over the last year, returning (and hopefully new) viewers are being presented with a cheaper option that comes with a catch: ads. (Also known as Gen Z’s greatest eye-sore.) The streaming giant rolled out a lower-price ad-supported tier a few weeks ago, and while a lower subscription price could appeal, YPulse research shows that 68% of 13-39-year-olds agree that they use streaming services to avoid ads, and 77% say streaming services are worth the money. As it is, YPulse’s Media Consumption Monitor report shows more than half of young consumers are currently paying for streaming services, but that number has dropped from a year ago; in 2021, 65% of young people were paying for an online streaming account, compared to 54% now. And because they’re paying for an average of three at once, the price...
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