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How We Define Gen Z and Gen Alpha—and Why

We’re breaking down our characterization of Gen Z and Gen Alpha to explain how we define the generations, and why…

Written and Edited by the YPulse Editorial Team

Aug 16 2023
North America

KEY TAKEAWAYS

YPulse’s definitions of Gen Z and Gen Alpha are based on major cultural shifts and historic events that separate these gens from those who came before
YPulse data tracks everything there is to know about Gen Z, including the core characteristics that drive this generation
As interest in Gen Alpha emerges, new world events and their Millennial parents are shaping our knowledge of them

You’ve heard it, we’ve heard it, and even if no one knows exactly what it means yet, “Gen Alpha” is coming. Who exactly is the next generation everyone wants to know about? No one has reached a consensus on the years they’re born in yet—some say they begin 2013, others say as early as 2010 and ending in 2024. Clearly, there’s still some figuring out being done—and by the way, the exact definition of Gen Z is still a hotly contested mess. But, as we’ve done with previous generations, YPulse will be studying the next gen as they age up—and decoding their behavior for brands...