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These 3 Brands are Getting in on The Resale Boom

The resale market is booming—and these 3 brands are doing it right…

Written and Edited by the YPulse Editorial Team

Aug 14 2023
North America

KEY TAKEAWAYS

Gen Z and Millennials want brands to provide more sustainable shopping options, especially for clothing
The resale market is expected to grow significantly and more brands are participating
American Eagle, thredUP, Faherty, and Etsy have all created resale opportunities to appeal to young consumers

Gen Z and Millennials have growing concerns about climate change, and it’s making them re-evaluate their shopping habits. These young consumers are shopping more sustainably and want brands to invest more in the three R’s: re-selling, re-wearing, and recycling. Fashion brands are especially under the scrutiny of these gens, who are often calling them out for greenwashing. As a result, several brands have taken the initiative to appeal to young consumers. Taking part in the resale industry is one of the biggest ways fashion brands have become more sustainable. It’s also a financial investment: according to a thredUp report, in 2022,...