Courtesy of TikTok TikTok can’t stop creating new subgenres of people—especially fruit inspired ones After Hailey Bieber’s “strawberry girl” look went viral earlier this summer, TikTok has been obsessed with categorizing aesthetics based off various food items or even random objects. Currently, “tomato girl” is the hottest look, with its bold red colors and vintage Italian accessories like headscarves, rosy blush, sea-salt sprayed hair, and statement sunglasses. But it’s also more than just the fashion, being a “tomato girl” is about embracing a carefree summer vibe and embodying a personality that’s as bold as the color of the fruit. On the other hand, the “lemon girl” aesthetic “focuses on a refreshing lemon yellow palette, flowy fabrics, crotchet bags, and soft lines….[and the] makeup is glowy and fresh-faced,” according to BuzzFeed. Ultimately, the trend takes cues from Megan Thee Stallion’s “Hot Girl Summer” and Gen Z’s love for location-based aesthetics. Brands can capitalize on this trend by incorporating Mediterranean influences and distinctly vibrant looks based on foods into their products...
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