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Western Europe

Where Are Young Europeans Clicking a Link in Bio?

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These two charts reveal which social media platforms and features young Europeans have used the most to click on a link in bio…

TL;DR

  • Instagram is the go-to social media platform that young Europeans use to click on a link in bio
  • TikTok comes in second place, and European Gen Z is using the social platform for link in bio far more than Millennials
  • Profile pages are the most used social media features young Europeans use to click on a link in bio
In our recent Link in Bio Trend Report, YPulse dug into the rise of social media shopping, specifically through the infamous “link in bio” and product affiliate links. We found that nearly three-quarters of European Gen Z and Millennials have already clicked on a link in bio from a social media platform. But there are...

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