In our recent Link in Bio Trend Report, YPulse dug into the rise of social media shopping, specifically through the infamous “link in bio” and product affiliate links. We found that nearly three-quarters of European Gen Z and Millennials have already clicked on a link in bio from a social media platform. But there are many actors in the social media industry, so knowing through which social media platforms and features these young consumers click on link in bio is important for brands wanting to take advantage of social shopping. With a link in bio being available for any social...