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Young Consumers Are Tired of Influencers Gatekeeping Products

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What constitutes influencers gatekeeping, and how Gen Z and Millennials really feel about it…

TL;DR

  • Gen Z and Millennials have rebranded the term “gatekeeping” when it comes to influencers
  • They believe influencers who purposefully withhold product information are gatekeeping
  • Gatekeeping makes the majority of young consumers dislike an influencer, and even makes them less interested in purchasing a product
According to most dictionaries, gatekeeping is the process of controlling or limiting access to something. But according to Urban Dictionary, gatekeeping is “when someone takes it upon themselves to decide who does or does not have access or rights to a community or identity.” In this instance, gatekeeping in the influencer industry refers to how...

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