Gen Z and Millennials really love experiences—whether it’s IRL or in a virtual world. And this is true for young consumers in both Western Europe and North America, with YPulse’s research showing that more than 70% in both regions would rather spend their money on experiences over material items. Since the beginning of the pandemic necessitated them, YPulse has documented the rise of virtual experiences, which happened in part because of the massive success of virtual sandbox games like Minecraft, Fortnite, and Roblox—which are the biggest actors in the metaverse. But with public spaces feeling safe again, which virtual experiences are...