Courtesy of TikTok Fast fashion brand Temu is all over TikTok with users posting their hauls—could it take SHEIN’s throne? Temu, which is essentially “SHEIN part two,” has been receiving an outpouring of favorable responses on TikTok for its mysteriously low prices. If you haven’t heard of it yet, Temu is a newer brand that gained attention through its Super Bowl ad and is an American-market spinoff of the Chinese online retailer Pinduoduo. The shopping app has even overtaken SHEIN, Walmart, and Amazon as the No. 1 free shopping app on both the App Store and Google Play. And just as TikTokers posted their SHEIN hauls all of last year, now a growing number are posting their Temu hauls, with the hashtag #TemuHaul currently at 569M views. Many TikTok creators have been pointing out similarities between the two brands, including the recycling of product images and even finding SHEIN tags inside Temu clothing items. Some viewers noted that Temu offers even lower prices than SHEIN (with shirts as...
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