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These Are European Gen Z’s Top Social Media Platforms

Comparing the use of social media platforms among European Gen Z and Millennials since last year shows TikTok is only growing in this region…

Written and Edited by the YPulse Editorial Team

Jun 13 2023
Western Europe

KEY TAKEAWAYS

TikTok still dominates the social media industry, and more young Europeans are using the app than ever before
Four in five European Gen Z is now using TikTok, and Millennials and their children are also increasingly turning to the app
Fewer European Gen Z and Millennials are using Snapchat

Twice a year, YPulse conducts our Social Media Monitor survey among young Europeans to understand how they use social media in their daily lives. European Millennials and Gen Z are spending a huge amount of time on social, and YPulse research shows that 59% of them see social media as an essential part of their social lives. But with the specific platform preferences of young Europeans ever-changing, it’s crucial for brands to keep track of how these social apps are performing. Our recent research shows that TikTok has managed to get even more popular among young Europeans, but this then...