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Western Europe

These Are European Gen Z’s Top Social Media Platforms

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Comparing the use of social media platforms among European Gen Z and Millennials since last year shows TikTok is only growing in this region…

TL;DR

  • TikTok still dominates the social media industry, and more young Europeans are using the app than ever before
  • Four in five European Gen Z is now using TikTok, and Millennials and their children are also increasingly turning to the app
  • Fewer European Gen Z and Millennials are using Snapchat
Twice a year, YPulse conducts our Social Media Monitor survey among young Europeans to understand how they use social media in their daily lives. European Millennials and Gen Z are spending a huge amount of time on social, and YPulse research shows that 59% of them see social media as an essential part of their...

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