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Western Europe

Are Young Europeans Still Using BeReal?

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BeReal went viral in the last year, with young Europeans leading its success, but our data shows how the platform is performing now…

TL;DR

  • Young Europeans steadily adopted BeReal last year, peaking at over a quarter using the app
  • But fewer of them are using the social platform now, as hype wears off from repetition
  • So, BeReal is trying to stay relevant by releasing new features which keep users on the app more than once a day
The social media platform BeReal was Apple’s “app of the year” in 2022, following its viral success amongst Gen Z. Meant to encourage authenticity in their social media lives by randomly notifying them once a day to post a picture in just two minutes, the app briefly had an exciting aura to it, and other platforms even...

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