The social media platform BeReal was Apple’s “app of the year” in 2022, following its viral success amongst Gen Z. Meant to encourage authenticity in their social media lives by randomly notifying them once a day to post a picture in just two minutes, the app briefly had an exciting aura to it, and other platforms even tried to mimic its look and purpose. But in recent months, many have started to question its capacity to survive beyond its peak, with headlines such as “Will BeReal Outlive the Hype?” and “The Savior of Social Media or Just Pure Hype” in the news....
5/24/23
Social Media Monitor Report
The Social Media Monitor report is a bi-annual report that explores which social media platforms ...
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