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3 Brands Getting LGBTQ+ Support Right

While headlines show heated debates over Pride collections, these brands are forging forward with support for the LGBTQ+ community…

Written and Edited by the YPulse Editorial Team

Jun 1 2023
North America

KEY TAKEAWAYS

Lizzo’s fashion brand Yitty is launching gender-affirming shapewear after years of working on it
NYX Professional Cosmetics is promoting allyship in the gaming community, a space young LGBTQ+ people are heavily invested in
Skittles is tapping LGBTQ+ artists for another year of non-rainbow packaging

For many brands, June’s Pride month means it’s time to set their social accounts to rainbow backed icons and affirm to their consumer base that “love is love.” But in 2020, we warned that brands should watch their marketing around Pride Month, as Gen Z—even more so than Millennials—have become quick to call out brands who are co-opting Pride for profit, and that continues to ring true in 2023. Plus, our upcoming special report on LGBTQ+ youth shows young people are looking for authentic and meaningful support of this community, not just rainbow merchandise in June. While some brands do Pride month masterfully,...