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Millennial Parents Say Their Gen Z and Gen Alpha Children Influence These Purchases

As Millennials raise young Gen Z and Gen Alpha, their kids are having huge purchasing influence…

Written and Edited by the YPulse Editorial Team

May 4 2023
North America

KEY TAKEAWAYS

Grocery choices are the top purchase Millennials’ young Gen Z and Gen Alpha kids are influencing
Toys are, of course, high on the list as well, with social media driving their kids’ toy preferences
Entertainment is another major category their children have a say in, as parents often let their children choose content on their own

While not shoppers themselves (yet), young Gen Z and Gen Alpha already have spending power through their Millennial parents. Yes, these parents really do consider what their kids want when it comes to tons of their purchases, meaning oftentimes, whatever the young gens want, they get. So, for brands trying to make loyal consumers of the youngest generations, it’s important to know which kinds of products Millennial parents most listen to their kids’ suggestions for. In YPulse’s Finance and Spending Monitor report, we ask Millennial parents which purchases their children have influenced them to buy in the last month,...