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Young People of Color’s Top 15 Brands Right Now

YPulse’s Brand Tracker rolls young people’s brand scores into an overall YScore+, and these are the 15 brands scoring highest with young people of color…

Written and Edited by the YPulse Editorial Team

Apr 27 2023
North America

KEY TAKEAWAYS

Young people of color make up half of Gen Z and Millennials, so knowing what drives their affinity for top brands is key to connecting with them
Nike is their top scoring brand overall, with style and quality named as top factors making it a favorite
YouTube is their second top brand, far beating out other social media platforms—making it a prime marketing space

Gen Z and Millennials are the most diverse generations to date, so it’s important to remember when looking at them as a whole, you’re really looking at many unique demographics within them. And one major demographic to consider is young people of color, as they make up half of these gens. As YPulse explored in our BIPOC and Brands special report*, these young consumers have huge spending power and value brands who make true efforts toward diversity and inclusion—though that isn’t the only deciding factor when it comes to their top brands. In fact, their biggest purchase driver is actually...