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Young People of Color’s Top 15 Brands Right Now

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YPulse’s Brand Tracker rolls young people’s brand scores into an overall YScore+, and these are the 15 brands scoring highest with young people of color…

TL;DR

  • Young people of color make up half of Gen Z and Millennials, so knowing what drives their affinity for top brands is key to connecting with them
  • Nike is their top scoring brand overall, with style and quality named as top factors making it a favorite
  • YouTube is their second top brand, far beating out other social media platforms—making it a prime marketing space
Gen Z and Millennials are the most diverse generations to date, so it’s important to remember when looking at them as a whole, you’re really looking at many unique demographics within them. And one major demographic to consider is young people of color, as they make up half of these gens. As YPulse explored in...

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