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How Tinder is Adapting to Gen Z’s Situationship Era

Dating apps are a staple for Gen Z and Millennials, so we asked Tinder how they’re keeping up with their young users…

Written and Edited by the YPulse Editorial Team

Apr 10 2023
North America

KEY TAKEAWAYS

Situationships were the top dating trend of 2022, especially driven by their youngest (Gen Z) users, and women on Tinder
YPulse data shows that friendships are just as important to young people, and Tinder has made it possible to find those relationships on the app, too
With Gen Z redefining what commitment means to them, Tinder is constantly innovating to make finding exactly what they want easier

For Gen Z and Millennials, dating apps are basically a given when it comes to looking for any kind of romantic relationship. YPulse’s Dating & Realtionships report shows a third of 18-39-year-olds have used dating apps before, but not strictly for finding their forever partner. In fact, more than half (52%) of 18-24-year-olds specifically say they use dating apps for fun, or just to pass the time. So, naturally, dating apps need to mold their model to keep up with their young users—even if that means adapting to a dating landscape that’s less about commitment than before. And amongst those...