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Gen Z’s Top 15 Brands Right Now

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YPulse’s Brand Tracker shows these 15 brands have the most brand love from Gen Z… 

TL;DR

  • YouTube is Gen Z’s number one brand, and is not likely to be replaced by TikTok anytime soon
  • Apple and iPhone are both top brands for Gen Z, who are fiercely loyal to their smartphone brand
  • Amazon ranking high with Gen Z shows they are still very much online shoppers, despite hopes for them to save in-person stores
Every brand wants to know where they stand with Gen Z. Though Millennials have the most spending power of the generations currently, Gen Z are determining trends across industries, and as they get older only have more influence as consumers. Even the youngest of Gen Z are impacting the purchasing decisions of their Millennial parents,...

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