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Gen Z’s Top 15 Brands Right Now

YPulse’s Brand Tracker shows these 15 brands have the most brand love from Gen Z…

Written and Edited by the YPulse Editorial Team

Mar 23 2023
North America

KEY TAKEAWAYS

YouTube is Gen Z’s number one brand, and is not likely to be replaced by TikTok anytime soon
Apple and iPhone are both top brands for Gen Z, who are fiercely loyal to their smartphone brand
Amazon ranking high with Gen Z shows they are still very much online shoppers, despite hopes for them to save in-person stores

Every brand wants to know where they stand with Gen Z. Though Millennials have the most spending power of the generations currently, Gen Z are determining trends across industries, and as they get older only have more influence as consumers. Even the youngest of Gen Z are impacting the purchasing decisions of their Millennial parents, so getting in with the gen early sets up their affinity later in life. But how can you know where your brand stands with Gen Z, and how the top brands have gotten to where they are? YPulse’s Brand Tracker monitors the brand health of...