Every brand wants to know where they stand with Gen Z. Though Millennials have the most spending power of the generations currently, Gen Z are determining trends across industries, and as they get older only have more influence as consumers. Even the youngest of Gen Z are impacting the purchasing decisions of their Millennial parents, so getting in with the gen early sets up their affinity later in life. But how can you know where your brand stands with Gen Z, and how the top brands have gotten to where they are? YPulse’s Brand Tracker monitors the brand health of over 600 brands in North America on a weekly basis, revealing 13-39-year-olds’ affinity for brands across industries. The brand data looks at 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, reflect diversity, make the world better, get them, and more. All of these individual measures then roll up into YScore+; an overall snapshot of how your brand is performing among...
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