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Western Europe

The 15 Top Brands Among European Gen Z Now

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Our brand tracker reveals which brands have the highest affinity among European Gen Z…

TL;DR

  • Gen Z in Western Europe has the most brand love for Nike and Apple
  • Social media brands like YouTube, TikTok, and Instagram are also among the brands with the highest affinity scores
  • EdTech brands make up more than a quarter of European Gen Z’s top 15 brands
Gen Z is bringing their unique worldviews to more and more industries, forcing brands to rethink marketing, and consider their values. And while many brands are already turning their attention to Gen Alpha—YPulse just released a special trend report on this gen—Gen Z is a generation currently spending (a lot) in stores, and online, meaning...

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