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Western Europe

The Top 10 Gaming Brands Among European Gen Z And Millennials

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Almost all young Europeans play video games in some capacity, but which gaming brands have won the most affinity among Gen Z and Millennials…

TL;DR

  • PlayStation is the top gaming brand among Gen Z and Millennials in Western Europe when it comes to affinity
  • VR brands are winning affinity, despite low adoption
Gaming is a real passion of Gen Z and Millennials, and this is true in Western Europe, too: YPulse’s data from our Gaming report shows that 95% of European 13-39-year-olds play some sort of video game. And gaming culture is expanding far beyond video games: look at how video game music was included for the...

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