This week on TikTok: Therapy apps are under fire Over the last few years, mental health apps—specifically talk therapy apps—were on the rise, especially in the wake of the pandemic. Having easy access to professionals was super appealing to Gen Z and Millennials who are more comfortable using online platforms than visiting a therapist or psychiatrist in person (especially since many of them market themselves as cheaper alternative to traditional services). YPulse data even shows 19% of young consumers are interested in text therapy apps, where getting help is as easy as texting a friend. But recently, previously trendy therapy apps like BetterHelp, TalkSpace, and 7 Cups are receiving some heavy backlash on TikTok. Users are coming forward with their horror stories using these apps—and many involve cases of receiving inadequate or even harmful “care.” BetterHelp is arguably taking the most heat with users pointing out their inescapable ads and questionable influencer partnerships. For example, the brand worked with Travis Scott following his AstroWorld disaster by offering...
- Article
