This week on TikTok: There’s a DUPE for everything YPulse told you how Gen Z and Millennials love a good luxury dupe, or even dupes for items that aren’t considered high-end but are still too expensive for their inflation-riddled wallets. Beauty influencers are often sharing their Ulta dupes for popular Dior products and fashion influencers can be seen sharing their thrift finds that function as dupes for trending styles. But the popularity of dupe content on TikTok has now catalyzed a trend mocking the way content creators make videos about their favorite dupes—especially in the beauty and fashion industries. This week, TikTokers are making parody versions of these videos, highlighting sometimes ridiculous or silly “dupes” (or “doops”) as they dramatically announce objects, or even people and actions, that are “cheaper” versions of the real deal. So many are doing it that the hashtag #Doop currently has 80M views. For example, they’ll show a Walmart sports bra as a “Skims DUPE,” or hold up Target sandals and announce, “Gucci slides DUPE!” Gen Z’s also getting their parents...
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