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Gen Z on TikTok Can Find a Dupe for Anything on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team

Jan 27 2023
North America, Western Europe

KEY TAKEAWAYS

This week on TikTok, Gen Z is sharing their favorite luxury dupes, and cultivating a “dupe mindset”
Young viewers are split on what to make of the bold and controversial looks from Paris Fashion Week
Disney World’s Splash Mountain redesign is creating quite the controversy for Disney adults
Tesco followed in Spotify’s viral shoes and made a 2022 groceries “Unpacked”

This week on TikTok: There’s a DUPE for everything YPulse told you how Gen Z and Millennials love a good luxury dupe, or even dupes for items that aren’t considered high-end but are still too expensive for their inflation-riddled wallets. Beauty influencers are often sharing their Ulta dupes for popular Dior products and fashion influencers can be seen sharing their thrift finds that function as dupes for trending styles. But the popularity of dupe content on TikTok has now catalyzed a trend mocking the way content creators make videos about their favorite dupes—especially in the beauty and fashion industries. This week, TikTokers are...