Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
Western Europe

The Top 15 Luxury Products Young Europeans Have Purchased

PDF

The majority of young Europeans have purchased a product from luxury brands, and here are their top 15…

TL;DR

  • The top luxury product that European Gen Z and Millennials have purchased is a luxury bag
  • Two-thirds of Millennials in Western Europe have bought from a luxury brand, and luxury watches are one of their top products
  • European Gen Zs are more likely to have owned or purchased luxury shoes and clothing, and brands in the industry are increasingly investing in web3 to reach this gen
YPulse’s recent Western Europe Luxury Report shows that three in five young Europeans have purchased a luxury product (two-thirds among Millennials), revealing that young consumers in this region are avid buyers of luxury goods. But what kind of luxury products do young Europeans actually spend their money on? In our survey, we asked 13-39-year-olds in...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?