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The Top 15 Luxury Products Young Europeans Have Purchased

The majority of young Europeans have purchased a product from luxury brands, and here are their top 15…

Written and Edited by the YPulse Editorial Team

Jan 12 2023
Western Europe

KEY TAKEAWAYS

The top luxury product that European Gen Z and Millennials have purchased is a luxury bag
Two-thirds of Millennials in Western Europe have bought from a luxury brand, and luxury watches are one of their top products
European Gen Zs are more likely to have owned or purchased luxury shoes and clothing, and brands in the industry are increasingly investing in web3 to reach this gen

YPulse’s recent Western Europe Luxury Report shows that three in five young Europeans have purchased a luxury product (two-thirds among Millennials), revealing that young consumers in this region are avid buyers of luxury goods. But what kind of luxury products do young Europeans actually spend their money on? In our survey, we asked 13-39-year-olds in Western Europe to tell us specifically what the last luxury product they bought or owned was, as an open-end question. Asking a qualitative question allows us to capture the full range of luxury products these gens own or have purchased in the past. And a...