All year long, YPulse shares the most up-to-date research on Gen Z: who they are as consumers, what causes they care about, what video games they play, which screens have the most of their attention, and how brands can best reach them. As 2022 rounds out, we’ve gathered six must-read articles to help your brand understand Gen Z in the coming year:
1. Want Gen Z to Think Positively About Your Brand? Here’s What They Want to See
Our research also shows that nearly across the board Gen Z is less receptive than Millennials to advertising, whether on their social feeds or online videos. They’re also more likely to say that brands don’t understand people their age, with 64% agreeing with this statement compared to 49% of Millennials. So, how can brands win this gen over? There is one marketing practice that Gen Z is much more likely to embrace…
2. We Answered Brands’ 3 Big Questions on Marketing to Gen Z
We know that brands are always looking for more specific insights on how to catch this gens’ attention. While data can be found in our Ad/Marketing Effectiveness report, Social/Mobile marketing report (and many of our trend reports) along with webinars like Gen Z 101, this year we also offered brands the opportunity to hear our Gen Z expert really dig into the intricacies of meeting the gen where they are—and ask their biggest questions.
3. 3 Stats on How Gen Z Is Being Raised on Smartphones
There’s no question that both Gen Z and Millennials are tech savvy generations who have grown up in the digital age—and use their phones for almost everything. But YPulse’s Tech / Device Usage behavioral data shows that Gen Z is even more hooked on mobile. Here are three stats that show why this younger generation is being raised on smartphones…
4. Gen Z is Already in the Metaverse
What does the metaverse actually mean to Gen Z and Millennials? YPulse’s The Metaverse trend report looks at the current realities of virtual spaces, how young people are truly participating in them today, what the future of the metaverse may look like, and how brands can pioneer their own virtual pathways. The truth is that Gen Z and Millennials have already been in the metaverse for some time now.
5. What is Gen Z’s Biggest Hobby?
While Gen Z and Millennials are spending a lot of time on social media, it’s certainly not the only thing they think about. When they’re online, they’re talking about and connecting through their offline hobbies and passions too, many of which are driven by creativity. So, when brands are thinking about how to reach them, they need to remember their lives go beyond social media—it’s important to be there too, of course, but also to know it’s not the only thing that motivates them or their interests.
6. TikTok is Gen Z’s Favorite Social Media Platform
Though we’ve been seeing Gen Z’s affinity for TikTok everywhere, YPulse data confirms that it truly is their favorite social media platform. And it’s not that Millennials don’t like TikTok, too, but no one is dedicated to it quite like Gen Z. YPulse data even shows that 48% of Gen Z say they’re addicted to TikTok, and there’s plenty of reasons why. In addition to asking them what their favorite social media platform is, we also ask why, and the hundreds of Gen Z who said TikTok hit all the points.
