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Which Social Media Platform is Ending the Year on Top for Gen Z and Millennials

Though it’s been a busy year on social media, young people remain loyal to a few platforms year after year…

Written and Edited by the YPulse Editorial Team

Dec 21 2022
North America

KEY TAKEAWAYS

When looking to social media plans for 2023, brands should consider which platforms are on top with both generations
YouTube remains Gen Z and Millennials’ top social media platform overall, though the gens individual rankings do differ
TikTok, while hugely influential, is naturally seeing growth slow after reaching over half of young consumers

While Gen Z and Millennials’ social media use can fluctuate throughout the year, YPulse’s Social Media Monitor gives a direct comparison year to year: which platforms they remain loyal to, which they’ve begun to use less, and which are gaining popularity. This year, TikTok has continued to be the social media giant brands are focusing in on, as it continues to soar as Gen Z’s favorite social media platform. But YPulse data shows that every social media platform still has a purpose to young consumers, so it’s best for brands not to give up on other apps, which are still...