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Which Social Media Platform is Ending the Year on Top for Gen Z and Millennials

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Though it’s been a busy year on social media, young people remain loyal to a few platforms year after year…

TL;DR

  • When looking to social media plans for 2023, brands should consider which platforms are on top with both generations
  • YouTube remains Gen Z and Millennials’ top social media platform overall, though the gens individual rankings do differ
  • TikTok, while hugely influential, is naturally seeing growth slow after reaching over half of young consumers
While Gen Z and Millennials’ social media use can fluctuate throughout the year, YPulse’s Social Media Monitor gives a direct comparison year to year: which platforms they remain loyal to, which they’ve begun to use less, and which are gaining popularity. This year, TikTok has continued to be the social media giant brands are focusing...

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