Okay, let’s address the elephant in the room, or rather, on the internet: Twitter. It’s what everyone’s talking about thanks to Elon Musk’s acquisition of the platform in the end of October. Since then, he’s made changes that Gen Z and Millennials have not been afraid to critique: he’s made technical changes, altered verification status (detrimentally for some brands), and is drastically changing employee’s lives from massive layoffs to cutting off remote work. All happening in such a short time, young consumers on the platform are watching his every move, responding both with critical discourse and mocking memes.   In...