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Western Europe

Young Europeans’ 15 Favorite American Brands

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Young Europeans love everything about American culture—and that includes American brands. These are their 15 favorites…

TL;DR

  • Alongside the most beloved Nike and Apple, young Europeans list an American car manufacturer as one of their favorite brands
  • Popular American fast food brands are also among their favorites, using value-driven strategies and clever campaigns
  • Fashion and beauty brands have also won them over with limited edition items, strong social media strategies, and virtual integration
YPulse has surveyed Gen Z and Millennials in the U.K., France, Germany, Italy, and Spain, for more than a year now, and one thing has become clear: American culture has continued to make its way across the pond and into the lives of young Europeans. For example, did you know that 85% of Gen Z...

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