This week on TikTok: Niche POVs with cover singer Roger Cleye TikTokers love a POV video, evidenced by the 640.5B views under the hashtag #POV. It’s used for everything from a travel brag, to funny scenario skits, or even full-on acting. But recently, the most trendy POV is a teen girls’ bedroom in different moments, to the tune of a song cover by TikToker Rodger Cleye. Nearly every video has a different song, but are all united under the hashtag #RodgerCleye, which has 585M views of its own, almost exclusively full of videos in this trend. Cleye, older than the typical TikTok creator at 56, has gained popularity on the app for sharing videos of himself singing, often at request these days. His 2.4M followers enjoy his covers of everything from Drake to Taylor Swift (a favorite of Cleye) to Phantom of the Opera. They pull their favorite cover of his for this trend, overlaying him singing onto an edited photo of a bedroom, complete with every item...
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