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The Top 15 Brands That BIPOC Young People Say Reflect Diversity

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A brand’s diversity efforts can be a defining factor in young BIPOC people’s affinity for them…

TL;DR

  • Brands that reflect diversity to young BIPOC people rate high on their overall affinity
  • Representation within a brands’ employees is as important as diversity in their marketing
  • BIPOC young people appreciate brands who make diversity a core part of their brand, rather than one-time initiatives
Gen Z and Millennials are the most diverse generations to date, and winning their affinity means taking the time to consider the different needs of different demographics within the gens. Half of young people now are part of Black, Indigenous, and People of Color (BIPOC) communities, so it’s integral that brands understand these consumers’ wants...

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