Millennials pioneered foodie culture as we know it today, complete with rainbow bagels, food festivals, and celebrity chefs—all of which was amplified by social media. While it’s been assumed that Gen Z would follow in their foodie footsteps, the younger generation is taking a different approach to food. Despite living their lives on social media and growing up in a time when food became a status symbol, Gen Z just aren’t eating up foodie culture the way Millennials have. For many of them, food is just food, and perfectly plated dishes are more likely to inspire an eye roll than a pang of hunger. YPulse explored Gen Z’s relationship to food in our new trend report, The End of Foodie Culture (As We Know It), which makes the divide between Gen Z and Millennials clear. But how does this compare across regions? After all, food has always been a cornerstone of culture in Western Europe, long before Millennials made restaurants and dishes go viral. So does that mean Gen...
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