You asked your biggest questions about marketing to Gen Z, and these are our answers… TL;DR Brands marketing to Gen Z need to meet them on the platforms they’re on most, and engage with trends and influencer collabs Because, they trust influencers to drive their purchase decisions, especially for clothing and personal care products Gen Z is getting their content on their phone, even beyond social media—comfort TV and music included This week, YPulse’s Chief Content Officer MaryLeigh Bliss answered brands’ most pressing questions about Gen Z in our first Ask MaryLeigh Anything live webinar. She covered everything from what makes this gen different from the rest, to their working lives, to their sustainability initiatives, and what everyone wants to know: how to market to them effectively. We know that brands are always looking for more specific insights on how to catch this gens’ attention. While data can be found in our Ad/Marketing Effectiveness report, Social/Mobile marketing report (and many of our trend reports) along with webinars like Gen...