Back to school season is here, but inflation will definitely be impacting Gen Z and Millennial shoppers… TL;DR More Gen Z and Millennials plan to back to school shop than last year, but the majority are making choices with inflation in mind Plans for in-person only learning are changing their shopping lists and budgets With budgets in mind, more young consumers are choosing the dollar store, and fewer are choosing department stores for BTS shopping Back to school shopping season has begun, and while it’s always an expensive time of year, recent inflation issues are on Gen Z and Millennials’...