TL;DR Viral memes are easy for brands to take part in, but only if it’s done right The internet is scrutinizing a Miami chef’s TikTok-viral “Pink Sauce” Kylie Jenner’s 17-minute jet ride got her hate for it’s environmental impact TikTok is giving advice on how to tackle the British heatwave Little Miss Memes Are Crazy Specific Personality Posts Viral memes need to be one of two things: super relatable or easily reusable, and this week’s top trend has both. These highly customizable images (all that needs to be changed is the plain text) have been popularized this week on Instagram and TikTok to the tune of Pharell’s “Cash In Cash Out,” as creators define their personalities, friends, and even exes through different Little Miss or Mr. Men characters. The characters originate from a 1970s book series, but their actual names don’t matter at all. What does is what hyper-specific trait has been tacked onto the friendly looking children’s characters—which are largely coming from Instagram accounts @Starbucksslayqueen and @Littlemissnotesapp. Each...
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