Young Europeans tell YPulse they want to improve their wellness. Here are three trends they want to try now… TL;DR Young Europeans are focused on staying healthy this year, and they’re up for trying new wellness trends to achieve their goals While young Europeans aren’t big on dieting, they are interested in food-based wellness trends, including plant-based foods and gut health Cannabis is still an emerging trend in Western Europe, but young consumers in the region want to try it to improve both their physical and mental health Gen Z and Millennials are wellness-focused generations. And while their definition of “wellness” is being complicated and redefined (more on that in our upcoming August trend report), one thing we know for sure is that these young consumers are committed to their health. Our recent WE Fitness report found that 84% of young Europeans care about their health and being healthy, and nearly half say they’re committed to improving both their mental and physical health this year. In fact, taking care...
- Article
