This list proves Gen Z & Millennials don’t just shop mass merch because it’s convenient… TL;DR Affordability and variety are young shoppers’ main priorities, making mass merch retailers some of their favorites Department stores fall far behind compared to big box stores or online marketplaces Millennials love them as an all-in-one shop, but Gen Z puts style first Millennials and Gen Z are the generations who grew up wearing Aeropostale and Hollister frayed logo tees, but their preferred stores have changed quite a bit since then. Judging from their social media activity, some might believe that these gens are all only into conscious shopping, or die-hard loyalists of the secondhand marketplaces they’ve made so popular. Of course, the viral trends they’re following (which seem to change weekly) might also make you think they only have eyes for the fast fashion sites that let them keep up with the latest #core in real time. But the reality is quite different. It seems tough to pin down exactly what store they’ll...
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