Though their mental health has been impacted by the pandemic, young Europeans’ outlook on life is largely positive. Here’s how brands can help them be even happier… TL;DR Even after the uncertainty and disappointments brought on by the pandemic, most young Europeans are feeling happy and optimistic Now, they’re focused on maintaining their mental health and cultivating positive mindsets—and brands can help At the beginning of the year, YPulse dropped our trend report The In-Between, which went deep into the COVID-created limbo that Gen Z and Millennials found themselves in after two years of life under the pandemic. And though we knew that these years of uncertainty led these gens to experience high levels of burnout, anxiety, and overall disappointment as life milestones and future plans were delayed (then delayed again), our research also found that these gens were feeling, well, not so bad. When we asked how they felt going into 2022, “hopeful” and “optimistic” were their top feelings, and the majority said COVID inspired them to re-evaluate...
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