What are the biggest problems young people are facing in 2022? TL;DR: Inflation is the top problem Gen Z and Millennials name as the biggest they are facing today Over-dependence and addiction to technology ranked second as the top problem among young people for the first time However, racism and COVID-19 are still top concerns for these gens Every year, YPulse asks Gen Z and Millennials what they think the biggest problem their generations are facing right now to get a better sense of their concerns, struggles, and what brands should know they are most concerned about. In 2019, climate change took the top spot for the first time, showing how environmental issues are seriously impacting them. In 2020 and 2021, racism and discrimination and COVID-19 topped the list during two years dominated by the pandemic, political upheaval, and a growing movement around racial injustice. But our 2022 local / global citizenship behavioral report asked young people again, “What do you think is the biggest problem your generation faces...
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