The pandemic pushed young consumers to seek new job opportunities—including starting their own businesses. But who’s seeking self-employment the most—young Europeans or North Americans? TL;DR As young consumers rethink their relationship to work and seek more fulfilling roles, many are starting their own companies  Young Europeans are more likely to say they want to work for a large company than a startup—and young North Americans are split While young North Americans are ready to risk it all on their own company, young Europeans are less convinced Last year, YPulse’s WE What’s Next for Work trend research explored how the pandemic...