These three stats show how Gen Z and Millennials are incorporating “main character energy” into their lives… TL;DR: Over half of Gen Z and Millennials think of themselves as the main character of their life Over two in five young consumers say prioritizing happiness is a way they’re being the main character Over half of young consumers believe that thinking of themselves as the main character in their life leads to their best selves There’s no denying the past two years have been a time of reevaluation, reassessment, and realizations for Gen Z and Millennials, and YPulse’s research shows that living through the trauma of the pandemic has influenced these gens to shift their mindsets and take a more intentional approach to life. In fact, 72% of young people agree: “Coronavirus has made me re-evaluate what’s important to me.” One major trend that’s resulted from their perspective shift is “main character energy,” the idea of being the protagonist of your own life. Evidence of this POV is all over...
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